Sans Superellipse Subi 7 is a very bold, narrow, medium contrast, upright, tall x-height font visually similar to 'Futura Now' by Monotype and 'ARB 66 Neon' and 'FTY Konkrete' by The Fontry (names referenced only for comparison).
Keywords: headlines, posters, signage, logotypes, sports branding, industrial, techno, assertive, compact, retro, space saving, high impact, signage clarity, geometric branding, condensed, blocky, square-rounded, modular, vertical stress.
A heavy, condensed sans with a modular construction built from straight verticals and rounded-rectangle corners. Counters are tight and often rectangular, producing a dense color and strong silhouette. Curves are minimized and resolved as squared arcs, giving round letters a superellipse-like feel rather than true circularity. Terminals are mostly flat and blunt, with occasional squared notches and inset apertures that add a slightly mechanical, engineered rhythm across text.
Best suited for short, high-impact settings such as headlines, posters, logotypes, packaging callouts, and signage where a dense, commanding presence is desired. It can also work for UI labels or section headers when space is limited, though the compact counters suggest avoiding long passages at small sizes.
The overall tone is forceful and utilitarian, with a techno-industrial edge. Its compact proportions and squared rounding evoke retro signage and machine labeling, while the tight spacing and dark texture read as confident and attention-grabbing.
The design appears intended to deliver maximum impact in minimal horizontal space, using rounded-rect geometry to keep forms consistent and sturdy. Its simplified, machined shapes prioritize bold legibility and a distinctive industrial character over typographic subtlety.
Uppercase forms stay rigid and monolinear, while lowercase adopts similarly narrow, vertical shapes with simplified bowls and short extenders. Numerals are sturdy and sign-like, leaning on stacked rectangles and open, squared counters for quick recognition at display sizes.