Serif Other Etba 9 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, branding, posters, dramatic, refined, modern classic, display impact, stylized elegance, brand signature, editorial flair, high-contrast feel, scalloped cuts, notched serifs, tapered terminals, crisp edges.
A decorative serif with bold, sculpted letterforms and consistent, geometric carving. Strokes feel chiseled rather than written: many joins and terminals are shaped by sharp wedges and curved bite-like cutouts that create a repeating concave motif across stems, bowls, and diagonals. Serifs are present but stylized into pointed, flared wedges; terminals often end in narrow tips or scooped curves, giving counters a petal-like rhythm. The texture is assertive and graphic, with large, clean counters and a strong, poster-friendly silhouette in both upper- and lowercase; numerals match the same carved, notched construction.
Best suited for display typography such as magazine headlines, fashion and beauty branding, packaging, posters, and campaign graphics where the sculpted details can be appreciated. It can also work for short pull quotes and titling, but is likely too characterful for long-form body text.
The overall tone is glamorous and theatrical, balancing classic serif cues with a distinctly stylized, couture-like edge. Its sharp notches and sweeping curves read as confident and attention-seeking, suited to high-impact, design-forward typography rather than quiet neutrality.
The design appears intended to reinterpret a classic serif through a carved, ornamental construction that produces a distinctive, high-end display texture. The repeated notches and tapered terminals suggest an emphasis on visual signature and brandability over typographic neutrality.
The distinctive cut-in shapes create a lively internal rhythm, especially in round letters (C, O, G, e, o) and in diagonals (A, V, W, X). The forms look best when given room, as the carved details become a defining part of the voice at display sizes.