Sans Normal Ambut 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Actay' by Arodora Type; 'Hando' by Eko Bimantara; 'Heavitas Neue' by Graphite; 'Kinetika' by Monotype; 'Neue Rational Standard' by René Bieder; and 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, editorial, clean, modern, neutral, technical, confident, clarity, versatility, modernity, neutrality, utility, geometric, rounded, open, crisp, even.
A clean sans with geometric, largely circular construction and consistently rounded bowls. Strokes are uniform with minimal contrast, and terminals are predominantly straight-cut, giving edges a crisp, contemporary finish. Counters are open and well-defined, with smooth curves on C, G, O, and S and a simple, utilitarian treatment of joins. The overall rhythm is steady and uncluttered, with clear separation between characters and an emphasis on straightforward, functional forms.
This font works well for interface typography, wayfinding and signage, and general-purpose editorial layouts where clarity is the priority. Its clean forms and steady texture also suit contemporary branding, presentations, and product communications, performing reliably from short labels to larger headline settings.
The tone is modern and matter-of-fact, reading as neutral and dependable rather than expressive. Its geometry and even stroke color lend a slightly technical, contemporary feel that suits informational or brand-forward settings without drawing attention to itself.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. Its geometric curves and straight terminals suggest a goal of producing a neutral, modern voice that stays readable and composed across a range of everyday design uses.
The uppercase set projects a strong, stable presence with broad proportions, while the lowercase stays simple and highly legible in text. Numerals follow the same geometric logic, with smooth curves and clear silhouettes that align visually with the letters in mixed alphanumeric contexts.