Sans Normal Aldiw 10 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'FF Clan' by FontFont (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, clean, friendly, confident, tech, clarity, versatility, modernization, approachability, geometric, rounded, open counters, monoline, smooth curves.
A broad, geometric sans with monoline construction and smoothly rounded curves. The letterforms emphasize circular bowls and open apertures, with a steady baseline and even rhythm across words. Terminals are clean and mostly straight-cut, while curves stay continuous and well-controlled, giving the face a polished, contemporary look. Numerals follow the same rounded, open style and sit comfortably alongside the lowercase, maintaining consistent stroke color.
Well-suited to brand identities, headlines, and marketing typography where a contemporary, approachable voice is needed. Its open, geometric shapes and steady texture also make it a strong candidate for UI labels, navigation, and signage where quick scanning and clean reproduction matter.
The overall tone is modern and approachable, combining a crisp, engineered clarity with a friendly softness from its rounded forms. Its generous proportions and open shapes feel contemporary and confident without becoming aggressive or overly formal.
Likely designed to provide a modern geometric sans that balances clarity with friendliness—prioritizing straightforward construction, open counters, and a calm typographic color for versatile everyday use.
The design relies on simple, highly legible silhouettes with minimal detailing, which helps maintain clarity at display sizes and in short passages. Spacing appears comfortable and the counters remain open, supporting quick recognition in mixed-case text.