Sans Normal Alkuy 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Resident' by Fenotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, high visibility, friendly modernity, geometric clarity, brand presence, rounded, geometric, soft corners, open counters, even rhythm.
A heavy, rounded sans with broad proportions and smooth, uniform strokes. Curves are built from clean circular/elliptical geometry, with generously open counters in letters like O, e, and a that support clarity at large sizes. Terminals are largely straight and blunt with subtly softened joins, creating a solid, contemporary texture. The overall rhythm is even and stable, with wide set uppercase and a straightforward lowercase that reads clearly in continuous text.
This font is well suited to display-forward work such as headlines, posters, and brand marks where high presence and legibility are priorities. It can also perform well in short UI labels, signage, and packaging callouts where a friendly, modern sans is needed with strong visual impact.
The tone is modern and upbeat, with a friendly softness coming from the rounded construction and open shapes. Its weight and width add confidence and visibility, giving it a straightforward, contemporary voice suited to prominent messaging.
The design appears intended to deliver a contemporary, geometric sans voice that balances high visibility with approachable rounded forms. Its broad proportions and open counters suggest an emphasis on clarity and confident display use without feeling harsh or technical.
The uppercase shows simple, monoline construction (notably in I, T, E, and F), while rounded letters like S and G keep a smooth, controlled curvature. Numerals match the letterforms’ broad, sturdy feel, maintaining consistent stroke weight and rounded bowls for a cohesive typographic color.