Sans Normal Allew 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'LCT Picon' by LCT, 'Belle Sans' by Park Street Studio, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, headlines, branding, modern, neutral, clean, friendly, technical, clarity, neutrality, approachability, systematic design, rounded, open, geometric, even, crisp.
This is a rounded sans with an even, low-contrast stroke and a broad, stable stance. Curves are built from clean circular and elliptical forms, while terminals are largely straight and crisp, producing a contemporary, utilitarian finish. Counters are open and generously sized, and the overall spacing and rhythm feel steady and predictable, supporting clear word shapes. Figures share the same smooth geometry, with simple, legible constructions that match the letterforms.
It works well for interface typography and product surfaces where clarity and a modern, unobtrusive presence are priorities. The broad proportions and open counters also suit signage and wayfinding, while the clean geometry holds up for headlines and simple brand wordmarks.
The tone is modern and neutral with a mild friendliness coming from the rounded geometry. It reads as straightforward and practical rather than expressive, giving a calm, dependable voice suited to contemporary interfaces and branding systems.
The design appears intended to deliver a contemporary, highly legible sans built on rounded geometric forms, balancing neutrality with a soft, approachable edge. The consistent stroke treatment and restrained detailing suggest a focus on dependable everyday use across digital and print contexts.
Round letters maintain consistent curvature and similar proportions across the set, helping the font feel cohesive in both single glyph display and paragraph settings. The sample text shows solid readability at larger sizes, with clear differentiation between key shapes and minimal visual noise.