Sans Normal Mive 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau, 'Muller Next' by Fontfabric, 'PODIUM Sharp' and 'PODIUM Soft' by Machalski, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logos, playful, chunky, retro, friendly, punchy, high impact, friendly display, retro appeal, logo-ready, rounded, soft corners, blocky, compact counters, low apertures.
A heavy, rounded sans with chunky, block-like construction and strongly smoothed corners. Curves are broad and circular, while straights are thick and consistent, producing compact counters and small openings in letters like c, e, and s. The design leans on wide, stable shapes with short terminals and low-contrast detailing, keeping strokes visually even across the alphabet. Lowercase forms are large and sturdy, with simple single-storey a and g, and the numerals follow the same solid, geometric logic for a unified, poster-ready texture.
Best suited to display settings where impact matters: posters, big headlines, packaging, and bold brand statements. It also works well for playful signage and attention-grabbing social graphics, especially at large sizes where its rounded details and compact counters stay clear.
The overall tone is bold and approachable, with a distinctly playful, retro feel. Its inflated shapes and tight apertures create a toy-like, comic-adjacent friendliness while still reading as confident and assertive.
The design appears intended to deliver maximum visual presence with a friendly, rounded voice—combining wide, sturdy silhouettes with softened corners to stay approachable. It emphasizes uniform, geometric shapes and a dense rhythm to create a strong, memorable wordmark and headline look.
Because many apertures and counters are relatively tight, the texture can look dense in long passages; it performs best when given generous size, spacing, or breathing room. The rounded geometry keeps the color even and reduces sharpness, which helps it feel soft despite its mass.