Sans Superellipse Abkog 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, utilitarian, confident, industrial, straightforward, impact, clarity, space efficiency, geometric consistency, contemporary tone, rounded corners, blocky, compact, sturdy, even rhythm.
A heavy, blocky sans with squared proportions softened by rounded corners and superellipse-like curves. Strokes are uniform and solid, with minimal contrast and mostly vertical stress, producing dense letterforms and a steady texture. Counters are relatively tight, terminals tend to be flat or gently rounded, and joins stay clean and geometric. The lowercase shows single-story forms (notably a and g) and short, practical extenders, while the numerals are sturdy and compact with clearly differentiated shapes.
Well suited to headlines, posters, and brand marks that need a strong, compact presence. It should also work for signage and packaging where a sturdy, high-impact sans is preferred and space efficiency matters.
The overall tone is modern and matter-of-fact, with a confident, engineered feel. Its rounded geometry keeps it approachable, but the weight and compactness read as firm and functional rather than playful.
The font appears designed to deliver a robust, contemporary voice built from simple geometric parts, emphasizing solidity and clarity over delicacy. Rounded-rectangle curves and compact spacing seem intended to create a distinctive, industrial-leaning texture in display settings.
The design leans on rectilinear construction with softened edges, creating a consistent rhythm across caps, lowercase, and figures. The samples suggest good stability at larger sizes where the tight counters and dense color become a deliberate graphic asset.