Sans Superellipse Etmar 1 is a bold, normal width, low contrast, italic, tall x-height font.
Keywords: branding, headlines, sportswear, posters, ui labels, sporty, dynamic, modern, confident, functional, add motion, modernize, boost impact, improve clarity, stay friendly, oblique, geometric, rounded, sturdy, high-clarity.
A robust oblique sans with rounded, superellipse-like curves and a steady, low-contrast stroke. The forms are compact and solid, with smooth joins, generous counters, and a forward-leaning rhythm that keeps shapes readable even at heavier weight. Terminals are clean and mostly squared-off through rounding, while bowls and curves stay taut rather than soft. Numerals share the same sturdy, slightly condensed stance and consistent slant, creating an even texture in mixed alphanumeric settings.
Well-suited to branding and headline typography where a fast, assertive voice is needed, such as sports, tech, and product packaging. It also works for UI labels, navigation, and short-form messaging that benefits from high-impact readability and a consistent oblique texture.
The overall tone feels energetic and purposeful—more athletic and contemporary than formal. The pronounced slant adds speed and momentum, while the rounded geometry keeps it approachable and friendly without losing authority.
The design appears aimed at delivering a contemporary italic sans that feels engineered and streamlined, pairing strong legibility with an energetic, forward motion. Its rounded-rectangle geometry suggests an intention to look modern and friendly while remaining bold and utilitarian.
The uppercase set reads like a simplified geometric system with wide apertures and minimal detailing, producing a uniform, poster-ready color. The lowercase maintains clear differentiation in key shapes (notably the single-storey forms and open counters), supporting quick scanning in longer lines of text.