Sans Normal Oskow 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Delta' by Berthold, 'Arpona Sans' by Floodfonts, and 'Breno' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, clean, straightforward, impact, clarity, modern utility, strong branding, geometric, blocky, rounded, sturdy, high impact.
A heavy, geometric sans with broad proportions and clear, low-contrast strokes. Curves are built from confident circular and elliptical forms, while joins and terminals stay mostly square and clean, giving the design a sturdy, engineered feel. Counters are generously open for the weight, and the overall rhythm is even and stable, reading as compact and solid in both uppercase and lowercase.
This font is well suited to headlines, posters, and branding where a strong, modern presence is needed. Its broad shapes and open counters also make it practical for signage and packaging, especially when short phrases must read quickly and hold visual weight.
The tone is assertive and contemporary, with a friendly accessibility coming from the rounded bowls and uncomplicated shapes. It feels utilitarian and no-nonsense rather than elegant, projecting clarity and confidence suited to direct messaging.
The design appears intended as a high-impact, general-purpose sans that prioritizes bold clarity and geometric consistency. It aims to be versatile for contemporary display settings while remaining straightforward and readable in short blocks of text.
The numerals and capitals share the same strong, geometric construction, producing a consistent color on the line. The design favors simple silhouettes over calligraphic modulation, which helps it maintain legibility and presence at display sizes.