Sans Superellipse Lomam 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'Core Sans D' and 'Core Sans DS' by S-Core, 'Artico' by cretype, and 'Pulse JP' and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, retro, approachable, punchy, softened geometry, space efficiency, display impact, approachability, rounded, soft corners, compact, chunky, clean.
A compact, heavy sans with rounded-rectangle construction throughout. Strokes are consistently thick with minimal contrast, terminals are blunt and softened, and curves tend toward superelliptical bowls rather than true circles. The overall set is tightly proportioned with narrow apertures and compact counters, producing a dense, vertical rhythm. Numerals and capitals share the same sturdy, squared-off rounding, and the lowercase maintains a straightforward, contemporary structure without calligraphic modulation.
Works well for headlines, short statements, and brand marks that benefit from a sturdy, friendly presence. It suits packaging, signage, and poster typography where a compact, high-impact texture helps maintain legibility and visual punch in limited space.
The rounded geometry and stout proportions give the face a friendly, slightly retro voice with a utilitarian backbone. It feels approachable and informal, leaning toward playful signage and packaging energy rather than corporate neutrality.
The letterforms appear designed to blend a straightforward sans structure with superelliptical, rounded-rectangle shaping to create a bold, approachable display voice. The emphasis is on consistency, compactness, and a soft-cornered silhouette that stays readable while feeling warm and contemporary.
The design reads especially strong at display sizes where the softened corners and squared bowls are most evident; in longer text, the compact counters and narrow openings may create a darker, more uniform texture. Rounded joins and consistent stroke endings keep the overall impression cohesive and stable across letters and figures.