Sans Normal Moriw 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'CF Asty' by Fonts.GR, 'Milliard' and 'Novera' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, playful, modern, attention, approachability, clarity, bold branding, rounded, chunky, soft corners, compact apertures, high set width.
A heavy, rounded sans with broad proportions and a compact, blocky silhouette. Strokes are uniformly thick with smooth curve-to-stem transitions and minimal modulation, giving the letterforms a dense, solid texture. Counters tend to be small relative to the overall mass, and many joins and terminals are softly squared rather than sharply cut, balancing geometric roundness with sturdy construction. The lowercase features single-storey shapes for a and g, while the numerals follow the same bold, simplified geometry for strong presence.
Best suited to display typography such as headlines, posters, signage, and packaging where bold presence and quick recognition are needed. It can work well for brand marks, promotional graphics, and social media titles, particularly when ample spacing and generous sizes help the counters breathe.
The overall tone is assertive and upbeat, projecting friendliness through rounded forms while retaining a strong, attention-grabbing weight. It feels contemporary and approachable, with a slightly playful, poster-like energy that stays clean rather than decorative.
This design appears intended to deliver maximum visual impact with a friendly, rounded sans voice—favoring broad proportions, simplified forms, and consistent stroke weight for strong readability in large-scale applications.
At text sizes the dense color and tighter interior spaces can reduce clarity, while at display sizes the rhythm becomes punchy and cohesive. The wide set and large, simple shapes make short words and headlines feel substantial and stable.