Slab Contrasted Susy 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagom' by Fenotype, 'Archer' by Hoefler & Co., 'Cherrywood JNL' by Jeff Levine, 'Hernández Niu' by Latinotype, and 'Gintona Slab' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, retro, western, collegiate, assertive, playful, impact, nostalgia, brand voice, display legibility, signage strength, blocky, bracketed, rounded, heavy, compact.
A heavy, block-driven slab serif with broad proportions and sturdy, rectangular serifs that read as slightly bracketed at key joins. Curves are generously rounded (notably in C, G, O, and the bowls of a/b/d/p), while terminals and serifs stay blunt and squared, creating a clear slab rhythm. The face shows noticeable stroke modulation, with thicker verticals and comparatively lighter connecting strokes, and it maintains strong, high-ink counters that stay open at display sizes. Lowercase forms are robust and simplified with a chunky, almost monoline skeleton underneath the contrast, and figures share the same compact, sturdy construction for consistent color in headings.
Best suited to headlines, titles, and short promotional text where its slabs and weight can deliver immediate impact. It also fits packaging and label work, wayfinding or storefront-style signage, and sports or club branding where a sturdy, traditional voice is desired.
The overall tone feels vintage and emphatic, with a poster-like confidence that suggests Americana, editorial headlines, and signage. Its friendly rounding softens the mass of the strokes, giving it an approachable, slightly playful character while still projecting authority and impact.
The design appears intended to deliver a classic slab-serif authority with a nostalgic display flavor, balancing blunt industrial structure with rounded curves for warmth. Its construction prioritizes bold legibility and a strong typographic silhouette for branding and attention-grabbing editorial settings.
Spacing and letterfit appear geared toward display use: the heavy slabs and wide bodies create strong horizontal momentum, and the bold shapes hold up well in dense lines of text when set large. The uppercase has a particularly strong, emblematic presence, while the lowercase keeps a utilitarian, readable silhouette suited to short bursts of copy.