Sans Normal Armen 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Masserini' by Studio Sun, and 'TT Chocolates' by TypeType (names referenced only for comparison).
Keywords: ui text, web content, branding, editorial, presentations, clean, neutral, modern, friendly, corporate, clarity, neutrality, utility, contemporary, geometric, rounded, open apertures, generous spacing, uniform strokes.
A clean sans with uniform stroke weight and rounded, geometric construction. Curves are smooth and near-circular in letters like C, O, and G, paired with straightforward straight-sided forms in E, F, H, and N. Terminals are mostly plain and unflared, producing a crisp, contemporary outline; joins are tidy with minimal modulation. The lowercase is simple and highly legible, with single-storey a and g, a compact, curved y, and round i/j dots, while figures are clear and monolinear with open, balanced counters.
This face suits UI and product typography, dashboards, and web copy where consistent texture and clear letterforms support fast scanning. It also works well for corporate branding systems, presentations, and editorial layouts that need a restrained, contemporary sans that remains readable at a range of sizes.
The overall tone is neutral and dependable, with a quietly friendly feel coming from the round forms and open counters. It reads as modern and pragmatic rather than expressive, suitable for interfaces and everyday communication where clarity matters more than personality.
The design appears intended as a general-purpose, modern sans focused on clarity and even texture. Its geometric curves and simple lowercase suggest an emphasis on neutral usability while retaining a mild warmth through rounded construction.
Letterfit appears comfortably spaced, and the rhythm stays even in running text. The mix of geometric rounds and straightforward verticals gives it a structured look without feeling rigid, helping it hold up in both short labels and longer paragraphs.