Sans Superellipse Wubi 10 is a bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, retro, cheerful, bold-yet-warm, high impact, approachability, headline clarity, brand friendliness, signage presence, soft corners, blunt terminals, boxy rounds, pillowy, chunky.
A heavy, rounded sans with superelliptical construction: bowls and counters read like softened rectangles, and corners are broadly eased rather than perfectly circular. Strokes are thick and steady, with subtle modulation visible mostly where curves meet straights, creating a gentle, cushioned texture. Proportions are expansive and horizontally generous, while the tall lowercase structure keeps the line lively and compact. Terminals are blunt and rounded, and the numerals share the same wide, soft-edged geometry for a consistent, sturdy color.
Best suited to display applications where a strong, friendly voice is needed: headlines, packaging, posters, and brand marks. It also works well for UI labels, signage, and short promotional copy where a wide, rounded texture can add warmth and clarity. In longer paragraphs it will be most effective in larger sizes or with generous spacing to keep the heavy shapes from feeling dense.
This typeface feels upbeat and approachable, with a friendly, slightly retro tone. Its soft geometry and generous shapes give it a confident, poster-like presence that reads as playful rather than severe. The overall voice is casual and inviting, suited to messaging that wants to feel warm and uncomplicated.
The design appears aimed at delivering high-impact typography with a softened, friendly personality. By using wide proportions and rounded-rectangle forms, it prioritizes immediate recognition and a cohesive, graphic texture in short bursts of text. The tall lowercase proportions suggest an emphasis on readability and presence at display sizes without feeling rigid.
Across the alphabet and figures, the rhythm is driven by wide bodies and large counters, producing a stable, even typographic color. Curved letters lean into superelliptical bowls, while straight-sided forms keep a soft, squared-off feel, reinforcing the typeface’s geometric consistency.