Sans Contrasted Susi 9 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, branding, confident, industrial, modern, punchy, utilitarian, high impact, clarity at heavy weight, modern utility, signage strength, geometric, rounded corners, ink-trap feel, compact spacing.
A heavy, wide sans with squared geometry softened by rounded corners and subtly tapered joins. Curves are large and smooth, while terminals tend toward flat cuts, giving the letters a sturdy, engineered feel. Counters are relatively open for the weight, and several glyphs show small notches and cut-ins around joins that create an ink-trap-like effect and help keep interiors from clogging. The overall rhythm is dense and stable, with a strong baseline and short-looking ascenders/descenders relative to the prominent x-height.
Best suited for headlines, posters, packaging, and brand marks where maximum presence is needed. It also works well for signage-style applications and short UI callouts or labels where a compact, high-impact sans is desirable, especially at medium-to-large sizes.
The tone is bold and assertive, with a contemporary, industrial edge. Its broad stance and blocky construction read as confident and practical, suggesting signage and product-forward communication rather than delicate editorial typography.
The design appears intended to deliver a strong, contemporary sans voice with softened geometry and join detailing that preserves clarity in heavy strokes. It balances a technical, constructed skeleton with friendly rounding to stay approachable while remaining emphatic.
The numerals and capitals are built to look solid and uniform, with rounded-rectangle forms (notably in O/0/8) that emphasize a technical, manufactured character. The lowercase maintains the same chunky color, and the dot on i/j reads as a large, clear circle, reinforcing legibility at display sizes.