Sans Other Gihy 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, retro, chunky, quirky, friendly, impact, personality, retro display, memorability, headline punch, bulbous, ink-trap, wedge-cut, soft-cornered, bouncy.
A heavy, compact display sans with broad proportions and a soft, inflated silhouette. Strokes are consistently thick with rounded corners, but many terminals and joins are carved with wedge-like cut-ins that create small counters and notch details, giving the letterforms a sculpted, poster-cut feel. Curves are generous and geometric-leaning, while straight strokes often end in slightly flared or chamfered shapes; the overall rhythm feels bouncy and irregular in a deliberate, stylized way. Counters tend to be small and sometimes teardrop-like, contributing to a dense, high-impact texture in text.
Best suited to large sizes where the carved details and compact counters stay legible—headlines, posters, logo wordmarks, packaging, and bold signage. It can work for short bursts of copy or subheads, but the dense texture and small counters make it less ideal for long-form text at smaller sizes.
The font reads as upbeat and characterful, combining a friendly, rounded mass with edgy cutouts that add wit and attitude. Its retro display energy evokes mid-century signage and playful editorial headlines, with enough eccentricity to feel handmade or stencil-carved rather than neutral.
The design intention appears to be a high-impact display sans that feels soft and approachable at first glance, then reveals distinctive cut-in details that add personality and memorability. It prioritizes bold silhouette, strong word-shape, and a retro-graphic flavor over neutral readability.
The notched terminals and internal cut-ins show up repeatedly across both uppercase and lowercase, creating a distinctive ‘ink-trap’/carved motif that stays consistent in running text. Numerals match the same chunky construction and maintain strong presence, especially the round forms, which appear tightly countered and highly graphic.