Sans Normal Mural 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Matt' by Fontfabric, 'Avenir Next Cyrillic' and 'Avenir Next Paneuropean' by Linotype, and 'Binate' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids media, playful, chunky, friendly, retro, cartoonish, display impact, approachability, brand voice, playfulness, retro flavor, rounded, soft corners, bulbous, heavyweight, bouncy.
A heavy, rounded sans with broad proportions and compact counters that create a solid, poster-like silhouette. Curves are full and slightly squarish at stress points, giving letters a soft-rectangular feel rather than purely geometric circles. Terminals are clean and blunt, with subtle shaping in joins and diagonals that adds a lively, irregular rhythm. The lowercase shows a single-storey a and g, generous bowls, and a sturdy, simplified construction that stays consistent across letters and figures.
Best suited to display settings such as posters, big headings, product packaging, and bold brand marks where maximum impact is needed. It can also work for short, high-contrast UI moments (labels, badges, callouts) when set large enough to preserve counter clarity.
The overall tone is upbeat and approachable, with a bold, bubbly presence that feels informal and fun. Its dense color and rounded forms suggest a retro display attitude suited to playful messaging and attention-grabbing headlines.
The design appears intended to deliver a friendly, high-impact display voice: simple, rounded letterforms with a strong, uniform presence that reads quickly and feels inviting. The slightly bouncy shaping prioritizes personality and memorability over neutrality.
In text, the tight inner spaces and heavy weight make it most comfortable at larger sizes, where counters open up and word shapes remain distinct. Numerals are equally chunky and rounded, matching the letterforms for cohesive branding and titling.