Sans Normal Dodur 9 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: ui text, signage, headlines, presentations, packaging, clean, modern, friendly, neutral, technical, clarity, versatility, contemporary tone, legibility, rounded, open counters, monoline, geometric, airy.
This sans serif has a clean, monoline construction with broad proportions and generous interior space. Curves are smoothly drawn and close to circular, while straight strokes terminate with crisp, square ends and minimal flare. Counters are open and evenly weighted, creating an airy rhythm in both uppercase and lowercase. Spacing reads comfortable and uncluttered, and the numerals follow the same simple, rounded logic with clear, distinct silhouettes.
It works well for UI labels, product copy, and informational layouts where clarity and an even texture are priorities. The broad, open shapes also suit short headlines and signage, especially when a contemporary, unobtrusive voice is desired.
The overall tone is modern and approachable, with a calm neutrality that feels contemporary and practical. Its rounded forms soften the voice without turning informal, keeping it suitable for straightforward communication and interface-like clarity.
The design appears intended as a general-purpose, contemporary sans with an emphasis on straightforward geometry and legibility. Its smooth curves, restrained detailing, and consistent stroke behavior suggest a focus on clean readability across display and text-like settings.
Diagonal forms (such as in A, V, W, and Y) stay clean and consistent, while round letters (O, Q, G, C) emphasize the typeface’s geometric foundation. The lowercase maintains simple, single-storey shapes where applicable, reinforcing an uncomplicated, system-friendly texture in running text.