Sans Normal Parul 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Modica' and 'Technica' by Monotype and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, playful, confident, chunky, retro, impact, approachability, display clarity, brand voice, rounded, soft corners, heavy terminals, compact apertures, large counters.
A heavy, rounded sans with thick, even strokes and softly squared corners. Curves are generous and circular, with sturdy verticals and broad horizontals that create a compact, blocky rhythm. Openings and counters stay relatively large for the weight, helping the forms remain legible, while several joins and terminals show a slightly squared-off, cut-flat finish. The overall impression is smooth and solid rather than sharp or geometric.
Best suited for short, high-impact text such as headlines, posters, branding marks, packaging fronts, and bold signage. It can also work for UI labels or social graphics when set at larger sizes with comfortable spacing to preserve clarity.
The tone is bold and approachable, with a warm, slightly playful personality. Its chunky shapes and rounded finish suggest a casual, retro-leaning confidence that feels inviting rather than formal.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice, combining sturdy construction with softened details for approachable display typography.
In the samples, the font holds up well in dense settings thanks to clear counters and simple construction, though the heavy weight can make tight letterspacing feel crowded. The figures match the same robust, rounded logic and read best when given a bit of breathing room.