Serif Flared Poma 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'EquipCondensed' by Hoftype, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, 'Neue Reman Sans' by Propertype, and 'Eastman Condensed' and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, signage, playful, retro, expressive, theatrical, whimsical, attention grabbing, retro display, sign painting, friendly impact, expressive branding, soft corners, flared terminals, bouncy rhythm, swashy ends, rounded bowls.
A heavy, slanted display serif with compact proportions and a lively, uneven rhythm. Strokes are broadly monolinear, with stems that subtly widen into flared, wedge-like terminals rather than crisp hairline serifs. Counters are relatively small for the weight, and many joins and corners are softened, giving the shapes a rounded, inked feel. The character set shows noticeable gesture in the outlines—curved shoulders, slightly kicked feet, and occasional swash-like endings—creating a hand-cut, poster-oriented texture in words.
Best suited to short, high-impact settings such as posters, headlines, event branding, packaging, and playful logotypes. It can work well in larger sizes where the flared terminals and animated curves are clearly visible, and where a retro, entertainment-forward voice is desired.
The tone is exuberant and nostalgic, evoking mid-century signage, comic-title energy, and carnival or showcard lettering. Its bold massing reads friendly and attention-seeking, while the flared endings and slant add motion and a slightly theatrical flair. Overall it feels informal, charming, and designed to entertain rather than to disappear into body text.
The design appears intended as a bold, characterful display face that combines classic serif cues with flared, wedge-ended strokes and an energetic slant. It prioritizes personality and visual momentum—creating strong, memorable word shapes—over long-form reading comfort.
In the sample text, the dense color and tight counters create strong word shapes and a dark typographic “block,” so spacing and line length will significantly affect readability. Round letters like O/Q are especially stout, and diagonals in V/W/X and the angled numerals contribute to a punchy, kinetic texture.