Sans Normal Lomag 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Glimp' by OneSevenPointFive, 'Core Sans E' by S-Core, 'Nomina' by Tokotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, confident, friendly, punchy, retro, impact, motion, approachability, display clarity, rounded, slanted, compact, soft-cornered, high-impact.
A heavy, slanted sans with broad, rounded construction and smooth, low-contrast strokes. Curves are full and compact, with soft terminals and minimal sharp detailing; diagonals carry much of the momentum, giving the forms a forward-leaning, energetic rhythm. Counters are relatively tight for the weight, and joins are sturdy and simplified, producing dense, poster-ready silhouettes. Numerals and capitals share the same robust, slightly condensed feel, maintaining consistent color and strong line presence across mixed text.
Best suited to short, attention-grabbing text such as headlines, posters, sports and event branding, and bold promotional graphics. It can work for large-size packaging copy or punchy pull quotes where the slant and heavy weight add motion and emphasis. For extended reading at smaller sizes, the dense stroke weight and tight counters may feel heavy compared with lighter display faces.
The overall tone is assertive and energetic, with a sporty, promotional flavor. Its rounded shapes keep it approachable rather than aggressive, while the strong slant adds urgency and motion. The result reads as confident and upbeat, with a subtle retro headline sensibility.
Designed to deliver maximum impact with a dynamic, forward-leaning stance while staying friendly through rounded, simplified shapes. The consistent, sturdy letterforms suggest an emphasis on clarity in bold display settings and a strong visual presence in branding contexts.
Spacing appears tuned for display impact: letters sit close enough to form a unified block of black while still remaining distinguishable in all-caps and mixed-case settings. The italic angle is steady across uppercase, lowercase, and figures, helping long lines of text maintain a cohesive flow.