Sans Other Admom 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Chieezy Burger' by Arterfak Project, 'Copperplate New' by Caron twice, 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, chunky, friendly, bouncy, retro, attention, playfulness, informality, impact, character, rounded, blocky, wonky, compact, soft corners.
A heavy, compact sans with rounded corners and softly bulging strokes that create an intentionally uneven, hand-cut silhouette. Curves are generously filled in and counters run small, giving the face a dense, poster-ready color. The geometry leans toward simple, blocky constructions, but with subtle wobble and irregular curvature that keeps the rhythm lively. Terminals are blunt and clean, and overall spacing feels tight and sturdy, emphasizing impact over refinement.
Best suited for display typography where personality and punch matter: posters, bold headlines, packaging, merchandise, and playful branding. It will also work well for short callouts and titles in youth-oriented or retro-leaning designs, but the tight counters and heavy color make it less appropriate for long-form text at small sizes.
The font reads upbeat and informal, with a cartoonish, approachable presence. Its slightly wonky shapes and inflated forms suggest humor and a casual, handcrafted energy rather than a strict modernist tone.
The design appears intended to deliver maximum visual impact with a friendly, humorous voice—combining a solid sans foundation with deliberately irregular, inflated forms to feel handmade and energetic in use.
Round letters like O/C/G show a squarish roundness, while diagonals (V/W/X/Y) feel thick and weighty, reinforcing a strong, graphic texture. The numerals match the same chunky logic, staying bold and simple for quick recognition at display sizes.