Sans Normal Pebid 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, chunky, playful, confident, retro, bold impact, approachability, display clarity, brand voice, rounded, soft corners, compact, heavy, sturdy.
A heavy, rounded sans with broad, compact proportions and softly blunted terminals. Curves are generous and smooth, while joins and corners are slightly squared off, producing a sturdy, “molded” silhouette. Counters are relatively tight for the weight, with open, readable apertures in letters like C, S, and e. The lowercase uses single-storey a and g, a short-armed r, and a simple, robust t, all contributing to an even, dense texture in text.
This font is well suited to short, high-impact copy such as headlines, posters, brand marks, and packaging where a friendly bold voice is needed. It can also work for signage and large UI moments (hero banners, section headers), especially where warmth and approachability are more important than a neutral tone.
The overall tone is upbeat and approachable, with a friendly, slightly retro softness that feels bold without becoming aggressive. Its rounded massing gives it a toy-like, welcoming character that reads as informal and energetic.
The design appears aimed at delivering maximum visual impact with a soft, approachable personality. By combining rounded shapes, compact spacing, and simplified lowercase structures, it prioritizes bold presence and straightforward legibility in display settings.
Numerals follow the same chunky, rounded construction; the 1 is a simple vertical form, while 2 and 3 have smooth, bulbous curves. The uppercase is stable and headline-oriented, and the lowercase maintains clarity despite tight internal spaces, making the font feel intentionally compact and punchy.