Sans Normal Jurez 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, advertising, packaging, dynamic, clean, modern, sporty, confident, emphasis, modernization, motion, clarity, impact, oblique stress, open apertures, smooth curves, sharp terminals, lively rhythm.
This is a slanted sans with smooth, rounded construction and a pronounced forward lean. Strokes show modest modulation and crisp, angled terminals that keep the shapes taut rather than calligraphic. Uppercase forms are compact and slightly narrow with generous interior space, while the lowercase maintains an even, readable rhythm with round counters and clear joins. Figures are lining-style and similarly slanted, with simple, open forms and consistent stroke behavior across the set.
It works especially well for display and short-to-medium text where a sense of momentum is desirable—headlines, brand marks, promotional copy, and packaging. The clear, open shapes also support legible subheads and captions when set with adequate size and spacing.
The overall tone is energetic and contemporary, with an assertive motion created by the italic angle and sharp-cut endings. It feels businesslike and efficient, but with enough personality to read as sporty and forward-moving rather than neutral.
The design appears intended to deliver a modern italic voice that reads cleanly while adding speed and emphasis. Its rounded skeleton and consistent slant suggest a focus on versatile, contemporary communication with a subtle edge.
Curves stay clean and continuous, and the slant is applied consistently across letters and numerals, producing a coherent texture in longer lines. The combination of open counters and firm terminals helps preserve clarity while still feeling fast and expressive.