Sans Normal Nubos 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Resist Sans' by Groteskly Yours, 'Urania' by Hoftype, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, impactful, straightforward, impact, clarity, neutrality, modernity, versatility, geometric, rounded, blocky, solid, clean.
A heavy, geometric sans with broad proportions and large internal counters that keep forms open at display sizes. Stroke endings are clean and mostly flat, with smoothly rounded curves in letters like C, O, and S balancing the more rectangular construction in E, F, and T. The lowercase is compact and sturdy, with single-storey a and g, a short-armed r, and a relatively simple, vertical i/j treatment that reinforces a utilitarian rhythm. Numerals are bold and stable with clear silhouettes, leaning toward wide, poster-ready forms rather than compact text figures.
Best suited for headlines, large-format copy, and short, punchy text where bold presence and quick recognition matter—such as posters, branding, packaging, signage, and social graphics. It can also work for UI labels or navigation when a strong, unmistakable typographic voice is desired.
The overall tone is assertive and contemporary, with a friendly, approachable roundness that prevents it from feeling harsh. Its weight and width give it a loud, headline voice suited to attention-grabbing messaging while still reading as clean and matter-of-fact.
Designed to deliver maximum impact with simple, geometric letterforms and an even, no-nonsense texture. The construction prioritizes bold clarity and contemporary neutrality, aiming to be versatile for modern display applications without relying on decorative quirks.
Round letters maintain consistent curvature and generous aperture sizing, while diagonals (A, V, W, X, Y) feel sturdy and slightly softened by the font’s generally rounded construction. The heavy weight reduces delicate detail, prioritizing strong silhouettes and even texture in larger settings.