Sans Normal Arram 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Kimura Sans' by Plau (names referenced only for comparison).
Keywords: ui text, web content, editorial, presentations, signage, clean, modern, neutral, technical, friendly, clarity, versatility, legibility, neutrality, modernity, rounded, open forms, humanist, crisp, plainspoken.
A clean sans with gently rounded geometry and smooth, low‑contrast strokes. Curves are broadly circular with open apertures, while terminals are mostly straight-cut, creating a crisp but not harsh finish. Proportions feel slightly expansive, with roomy counters and clear separation between strokes, giving the design an even, steady rhythm in both uppercase and lowercase. Numerals follow the same straightforward construction, balancing round shapes with simple, stable verticals.
Well-suited to UI text, web content, and general editorial typography where consistent texture and clear letter shapes are important. The wide, open construction also makes it a solid choice for presentations, wayfinding or signage at medium to large sizes, and brand systems that need a modern, neutral sans.
The overall tone is contemporary and neutral—calm, practical, and approachable. Its restrained shapes and consistent rhythm lean toward a utilitarian, interface-friendly feel while remaining warm enough for general communication. The look suggests clarity over personality, making it feel trustworthy and unobtrusive.
The design intent reads as a general-purpose sans optimized for clarity and broad applicability. It aims to deliver a stable, contemporary voice with open shapes and consistent stroke behavior, prioritizing legibility and typographic neutrality across headings and continuous text.
Round letters (like O/C/G/Q) appear very smooth and regular, while diagonals (V/W/X/Y) are clean and sharply resolved, aiding clarity at display sizes. The sample text shows even color and spacing, helping paragraphs read as a cohesive block without drawing attention to individual letterforms.