Sans Superellipse Pogay 6 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'FF Good' by FontFont, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Mynor' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, mastheads, industrial, editorial, condensed, authoritative, retro, space saving, high impact, utilitarian, headline focus, clarity, tall, compact, clean, sturdy, vertical.
A tall, compact sans with strong vertical emphasis and tightly proportioned counters. Strokes are largely monolinear with crisp terminals, giving the forms a sturdy, engineered feel. Rounded corners and squarish curves (notably in C, O, and lowercase bowls) create a superellipse-like geometry, while joins stay clean and controlled. The lowercase shows a straightforward, utilitarian construction with short ascenders/descenders relative to the overall tall set width, and numerals follow the same condensed, solid rhythm.
Best suited to headlines, mastheads, posters, labels, and other display applications where a compact, high-impact word shape is needed. It can also work for short editorial subheads or UI labels when space is tight and a firm, utilitarian tone is desired.
The overall tone is assertive and no-nonsense, with an industrial, poster-like presence. Its compressed stance and sturdy silhouettes read as functional and impactful, evoking editorial headlines and utilitarian signage more than friendly body text.
The design appears intended to deliver maximum presence in minimal horizontal space, using compact proportions and sturdy, rounded-rectangle curves to maintain clarity while keeping a consistent, dense texture.
The uppercase is especially uniform and vertical, with narrow apertures and compact internal space that increase density. Curved letters retain a slightly squared-off feel, keeping the texture consistent across mixed-case settings. In the sample text, the font produces a dark, even typographic color with pronounced rhythm in repeated vertical stems.