Sans Superellipse Pogay 5 is a bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Milky Bar' by Malgorzata Bartosik, 'Parkson' by Rook Supply, 'TT Bluescreens' by TypeType, 'Koroleva Umka' by Umka Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, labels, industrial, condensed, assertive, modern, utility, space saving, high impact, modern utility, systematic forms, compressed, blocky, squarish, rounded corners, compact.
A compact, compressed sans with tall proportions and a consistent, monoline stroke. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish, superelliptical feel rather than purely circular forms. Terminals are mostly flat and clean, with rounded corners that soften the rigid structure. The overall rhythm is tight and vertical, with economical spacing and sturdy, even color that holds up at display sizes.
Well-suited to headlines, posters, and branding systems that need a compact footprint without losing impact. It works effectively for packaging, labels, and signage where space is limited and a strong, condensed voice is desirable. Best used at larger sizes or in short runs of text where its dense texture becomes a feature.
The tone is functional and no-nonsense, with a strong, industrial presence. Its narrow stance and blocky rounding create an efficient, engineered feel—more utilitarian than friendly, but still approachable due to the softened corners.
The design appears intended to deliver maximum presence in minimal horizontal space, pairing a condensed structure with rounded-rectangle construction for a contemporary, industrial look. It aims for clarity and consistency through even strokes and simplified, sturdy forms.
In text lines the compressed width produces high information density, and the uniform stroke keeps letterforms visually stable. The design reads especially crisp in all-caps settings, where the vertical emphasis and squared curves create a distinctive, poster-like silhouette.