Sans Normal Arrir 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Heavitas Neue' by Graphite, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, clean, friendly, modern, approachable, neutral, approachability, clarity, modernity, versatility, readability, rounded, open, smooth, clear, contemporary.
A rounded sans with smooth, continuous curves and minimal stroke modulation, giving the letterforms an even, steady color. Counters are generous and apertures stay open, supporting clarity at display sizes. Terminals are mostly blunt with softly rounded joins, and the overall proportions lean broad with comfortable spacing. Lowercase forms are straightforward and highly legible, with simple single-storey shapes and round dots on i/j that reinforce the soft, geometric feel. Numerals are similarly rounded and consistent, matching the overall rhythm of the alphabet.
Well-suited to branding and identity work that benefits from a warm, contemporary sans, as well as headline and subhead settings where the rounded forms can carry personality without sacrificing clarity. It should also work effectively in UI labels and navigation, and in signage or poster typography where a clean, friendly voice is desired.
The tone is modern and friendly, with a calm neutrality that avoids either stark technicality or overt personality. Rounded geometry adds warmth and approachability, making it feel welcoming and easygoing while still clean and contemporary.
The design appears intended to provide an approachable geometric-leaning sans that prioritizes clarity and smoothness. Its rounded construction and open counters suggest a focus on readability and an inviting presence across both display and interface-style applications.
The sample text shows an even rhythm across mixed-case settings, with smooth curves and stable verticals producing a cohesive texture. Round characters (o, e, c) feel especially dominant, and the punctuation and dots read as simple, circular accents that fit the overall shape language.