Sans Normal Akbar 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'BR Omny', 'BR Shape', and 'BR Sonoma' by Brink; 'DuGrotesk' by Dutype Foundry; and 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, clean, confident, neutral, impact, approachability, clarity, modernity, versatility, rounded, geometric, open apertures, high contrast-free, smooth curves.
A heavy, rounded sans with largely geometric construction and consistent stroke thickness. Curves are smooth and generous, with broad bowls and relatively open counters that keep dense text from clogging. Terminals read clean and straightforward, and the overall rhythm is even, with stable verticals and wide circular forms in letters like O/C/G. Numerals match the letterforms in weight and roundness, producing a unified, contemporary texture in both display lines and longer samples.
Best suited to headlines and short-to-medium passages where strong emphasis and clarity are needed, such as branding, posters, packaging, and marketing copy. It can also work for UI labels and navigation where a bold, friendly presence helps hierarchy, especially at larger sizes.
The tone is modern and approachable, balancing a friendly roundness with a matter-of-fact, utilitarian clarity. Its weight gives it a confident, attention-getting voice without feeling aggressive, making it feel at home in contemporary brand and interface contexts.
The design appears intended as a contemporary, high-impact sans that remains readable through open counters and rounded geometry. It aims to deliver a clean, friendly voice with strong visual presence for modern communication and branding.
In the sample text, the large black mass is well controlled thanks to open apertures and roomy counters, which supports legibility at display sizes. The overall impression stays consistent across uppercase, lowercase, and figures, with a cohesive geometric flavor and minimal stylistic quirks.