Sans Normal Omnam 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Corelia' by Hurufatfont, 'Crique Grotesk' by Stawix, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, clean, modern, friendly, utilitarian, clarity, impact, versatility, modernity, geometric, rounded, compact, sturdy, even color.
A heavy, geometric sans with broad, rounded curves and blunt terminals that keep the overall texture very even. Counters are relatively open for the weight, while joins and curves stay smooth and consistent, producing a compact, solid silhouette. The lowercase shows single‑storey forms (notably a and g), a round i/j dot, and a straightforward, high-clarity rhythm suited to large sizes. Numerals are sturdy and simple, with clear differentiation and minimal stylistic quirks.
Best suited for display applications where strong presence is needed, such as headlines, posters, brand marks, packaging, and wayfinding. It can also work for short UI labels and callouts when a bold, clean voice is desired, though long passages may feel visually heavy due to its dense typographic color.
The tone is direct and contemporary, projecting confidence and clarity without feeling sharp or technical. Its rounded geometry adds a mild friendliness, making it feel approachable while still reading as strong and attention-getting.
The design appears intended as a dependable, modern workhorse display sans: geometric, highly legible at larger sizes, and visually consistent across capitals, lowercase, and figures. Its restrained details suggest an emphasis on versatility and clear communication rather than decorative character.
In text, the weight creates a dense, poster-like color, and the generous curves help keep word shapes smooth. The overall design favors straightforward construction over calligraphic nuance, with minimal modulation and consistent stroke endings.