Sans Normal Afduj 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Glober' by Fontfabric, 'Orgon' and 'Orgon Plan' by Hoftype, 'PTL Attention' by Primetype, and 'Core Sans M' by S-Core (names referenced only for comparison).
Keywords: branding, advertising, posters, social media, packaging, dynamic, friendly, modern, informal, sporty, add motion, modernize, soften tone, improve clarity, oblique, geometric, rounded, clean, smooth.
A slanted, low-contrast sans with smooth, rounded curves and a gently geometric construction. Strokes stay even and clean, with softened joins and terminals that read as subtly rounded rather than sharp. Proportions are straightforward and contemporary: round letters are near-circular, counters are open, and spacing feels steady, producing a cohesive rhythm in both the uppercase and lowercase. Numerals follow the same oblique stance with clear, simple forms suited to continuous text.
Well suited to brand identities, promotional materials, and display-driven layouts where a modern, lively voice is needed. It also performs nicely for short-to-medium text in digital contexts such as social media graphics, product messaging, and headlines with supporting copy.
The overall tone is energetic and approachable, with an on-the-move, contemporary feel driven by the consistent slant and rounded geometry. It reads friendly and informal rather than corporate, lending a casual confidence that works well for upbeat messaging.
The design appears intended to deliver a contemporary sans voice with built-in motion and friendliness—an italicized, rounded approach that stays clean and legible while adding personality. Its consistent slant and simplified geometry suggest a focus on versatile marketing and editorial applications where energy matters as much as clarity.
The italic angle is consistent across cases and figures, helping lines of text form a clear forward momentum. Curves dominate the design, and the simplified shapes keep the texture smooth and uncluttered in paragraph-like settings.