Sans Normal Utbah 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Zwo' by FontFont, 'Jali Greek' and 'Jali Latin' by Foundry5, 'Breve Sans Title' by Monotype, and 'PF Centro Sans Pro' by Parachute (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, ui text, modern, friendly, dynamic, clean, approachable, forward motion, friendly clarity, modern utility, brand voice, oblique, rounded, humanist, open apertures, single-storey.
A smooth, oblique sans with rounded joins and softly tapered terminals. Curves are generous and continuous, giving bowls and counters a clean, open feel, while verticals and diagonals maintain a steady, even stroke. Proportions are slightly compact in the lowercase with a moderate x-height, and the overall rhythm reads lively due to the consistent slant and subtly varied letter widths. Numerals and capitals share the same sturdy, rounded construction, keeping a cohesive, contemporary texture in text.
Well-suited to branding and packaging where a contemporary, approachable voice is needed, and strong in headlines or short blocks of copy that benefit from built-in forward motion. It can also work for UI labels or navigation where an oblique style is desired, provided spacing and size are tuned for clarity.
The slanted stance and rounded geometry create an energetic yet friendly tone. It feels modern and informal without becoming playful, balancing clarity with motion for a confident, conversational voice.
The design appears intended to deliver a clear, modern sans experience with a permanently oblique posture—combining rounded, humanist shapes with steady stroke weight to stay legible while adding energy and personality.
The lowercase shows a single-storey “a” and “g,” plus open, readable forms in letters like “e,” “c,” and “s,” supporting a smooth flow in continuous text. The italic angle is consistent across cases, helping emphasis feel integrated rather than decorative.