Sans Normal Orriz 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, 'EquipCondensed' by Hoftype, 'Breno Narrow' by Monotype, 'Interval Sans Pro' by Mostardesign, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, approachable, modern, playful, sturdy, friendly display, brand impact, modern clarity, approachable tone, rounded, soft corners, geometric, high legibility, compact.
A heavy, rounded sans with smooth curves and subtly softened corners that keep the texture friendly rather than severe. Strokes are consistently thick with minimal contrast, and curves are built from clean circular/elliptical geometry. Counters are fairly open for the weight, terminals are mostly straight or gently rounded, and proportions lean slightly compact, creating a dense, headline-ready color. Numerals share the same robust, geometric construction and sit confidently alongside the letters.
This font performs best where you want high-impact, friendly emphasis—brand marks, short headlines, posters, packaging, and display signage. Its dense weight and rounded forms also make it a good choice for UI banners, social graphics, and any setting that benefits from clear, confident letterforms at medium-to-large sizes.
The overall tone is warm and approachable, with a contemporary, slightly playful feel driven by the rounded construction and sturdy weight. It reads confident and energetic without becoming aggressive, making it well-suited to upbeat, people-focused communication.
The design appears intended as a modern, approachable display sans: geometric and robust for strong presence, while rounded details soften the voice for contemporary branding and advertising contexts.
The design maintains a steady rhythm in text, with clear silhouettes and strong spacing that help preserve legibility at larger sizes. The rounded geometry and uniform stroke treatment give it a cohesive, consistent voice across uppercase, lowercase, and figures.