Sans Normal Ordib 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'CamingoDos' by Jan Fromm, 'JAF Facit' by Just Another Foundry, 'Akwe Pro' by ROHH, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, high impact, approachability, clarity, modern utility, rounded, blocky, heavy, compact.
A heavy, rounded sans with broad curves and compact counters that keep the silhouettes dense and sturdy. Terminals are mostly blunt and smoothly finished, with a generally even stroke weight and minimal modulation across bowls and stems. Round letters (O, C, G) read as slightly squarish-oval, while diagonals (V, W, X) are thick and stable, creating a strong, poster-like rhythm. The lowercase is straightforward and utilitarian, with single-storey forms where applicable and small apertures that emphasize solidity over airiness.
Best suited for headlines, branding lockups, posters, and packaging where a strong, friendly voice is needed. It can also work for bold UI labels and signage, especially when set with generous spacing and ample size to keep counters clear.
The overall tone is bold and approachable, combining a friendly roundness with a no-nonsense, attention-grabbing presence. It feels contemporary and practical, suited to messages that need to land quickly and clearly rather than appear delicate or formal.
The design appears intended to deliver a robust, contemporary sans that reads quickly at display sizes while maintaining an approachable, rounded character. Its simplified shapes and dense construction suggest a focus on impact, clarity, and consistency across letters and figures.
At text sizes the dense interior spaces and tight apertures can make long passages feel dark, but in headlines and short copy the weight and simplified forms stay legible and impactful. Numerals match the same chunky, rounded construction, reinforcing a consistent, energetic texture across mixed alphanumeric settings.