Sans Normal Rukeh 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, wayfinding, forms, editorial, neutral, modern, friendly, utilitarian, clean, legibility, neutrality, approachability, everyday use, rounded terminals, open apertures, humanist, soft geometry, clear numerals.
A clean sans with softly rounded terminals and gently modulated, mostly uniform strokes. Curves are smooth and circular in character, with open apertures and generous counters that keep forms readable. Proportions feel balanced and contemporary, mixing straightforward geometric construction with a subtle humanist rhythm in joins and curve transitions. Numerals follow the same rounded, open style and sit comfortably with the letters.
It suits interface copy, dashboards, and product typography where clarity at small sizes is important, and it also works well for general-purpose editorial text and informational materials. The open shapes and rounded finish make it a good fit for signage and forms that need quick, low-friction readability.
The overall tone is calm and approachable, with a contemporary neutrality that avoids sounding overly technical or overtly playful. Rounded endings and open shapes give it a friendly, service-oriented feel while staying professional.
The design appears intended as an all-purpose sans focused on legibility and a smooth, contemporary texture. Rounded terminals and open counters suggest a goal of combining neutral utility with a slightly warmer, more approachable voice.
The lowercase shows clear distinctions between similar forms (notably i/j with round dots), and the set maintains consistent rounding across corners and terminals. Diagonals and bowls are kept smooth and even, creating a steady texture in running text.