Sans Normal Diloy 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app screens, product design, wayfinding, editorial, modern, clean, neutral, friendly, minimal, versatility, clarity, readability, neutral branding, rounded, monolinear, open apertures, soft corners, geometric.
A clean, monolinear sans with rounded geometry and smooth, circular curves. Strokes are even and lightly built, with gently softened joins and terminals that keep the rhythm calm rather than sharp. Uppercase proportions feel balanced and straightforward, while lowercase forms show open apertures and simple, unembellished construction; counters are roomy and the overall spacing reads even and controlled. Numerals follow the same restrained, rounded logic, maintaining a consistent color across lines of text.
Works well for UI copy, product interfaces, dashboards, and other screen-forward typography where consistent texture and open shapes aid legibility. It also suits clean editorial layouts, simple brand systems, and signage that benefits from a neutral, contemporary voice.
The tone is modern and neutral, with a friendly softness coming from the rounded curves and unobtrusive detailing. It feels contemporary and utilitarian without becoming sterile, making it suitable for interfaces and clean brand systems where clarity is the priority.
The design appears intended as a versatile everyday sans: simple geometry, open counters, and restrained details aimed at dependable readability and a modern, approachable presence across both display and text settings.
Letterforms favor clarity over personality: curves are continuous and smooth, and straight strokes avoid dramatic flares or calligraphic modulation. The overall texture in paragraphs is light and airy, supporting longer reading while still working for concise headings.