Sans Normal Lanav 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Helvetica Now' by Monotype, 'SFT Schrifted Sans' by Schrifteria Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, energetic, confident, contemporary, bold, high impact, forward motion, brand presence, display emphasis, modern utility, oblique, heavy, blocky, compact, rounded.
A heavy, obliqued sans with broad proportions and compact internal counters. Strokes stay essentially monolinear, with rounded bowls and smoothly radiused corners that keep the mass from feeling brittle. The slant is consistent across caps, lowercase, and figures, and the overall rhythm is steady and graphic, favoring large shapes and short apertures for strong color on the page.
This font performs best in headlines, short statements, and large-scale graphics where its weight and slant can drive emphasis. It suits sports and fitness branding, promotional posters, packaging, and bold UI moments such as hero banners or section titles, where quick recognition and strong contrast against the background are key.
The tone is assertive and kinetic, with a forward-leaning posture that reads as active and competitive. Its dense black presence feels modern and promotional, lending a confident, high-impact voice suited to attention-grabbing typography.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, using a consistent oblique angle and large, rounded forms to convey speed and confidence. Its construction favors bold legibility at display sizes and a unified look across letters and numerals.
Capitals are sturdy and squared-off in silhouette, while the lowercase maintains a straightforward, utilitarian construction that prioritizes punch over delicacy. Numerals match the same weight and slant, producing a cohesive, headline-ready texture across mixed content.