Sans Normal Lirey 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Dexa Pro' by Artegra, 'Nusara' by Locomotype, 'Karlsen' by TypeUnion, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, confident, playful, impact, motion, attention, modernity, approachability, slanted, rounded, compact, chunky, bouncy.
A heavy, slanted sans with rounded corners and smoothly carved curves that keep counters open despite the dense weight. Strokes stay largely uniform, with a slightly soft, inflated feel rather than sharp calligraphic modulation. The proportions are compact and sturdy, with energetic diagonals in forms like K, V, W, X, and Y, and a generally forward-leaning rhythm. Lowercase shapes are robust and simplified, with single-storey a and g, a short, sturdy t, and a clear, round dot on i and j.
Best suited to display typography such as headlines, posters, and campaign graphics where bold, kinetic emphasis is needed. It can work well for sports and lifestyle branding, packaging, and social media assets that benefit from a forward-moving, assertive voice. For longer passages, it will be most comfortable in short bursts such as subheads or pull quotes rather than extended body text.
The overall tone feels athletic and energetic, leaning into motion and impact. Its rounded massing and friendly curves soften the aggressiveness of the weight, giving it an approachable, upbeat character. It reads as modern and attention-seeking, suited to expressive, high-contrast messaging.
The design appears intended to deliver maximum impact with a sense of motion: a heavy italic sans built to grab attention quickly while staying friendly through rounded, open forms. It prioritizes clear silhouettes and energetic rhythm for branding and promotional use.
Spacing appears tight-to-moderate with strong word-shape cohesion, and the slant is consistent across capitals, lowercase, and numerals. Numerals are bold and legible with simple silhouettes, designed to hold up at display sizes without looking delicate.