Sans Normal Ogti 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'TT Commons™️ Pro' by TypeType, and 'Hempa Sans' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, punchy, clean, high impact, clarity, modernity, approachability, rounded, geometric, blocky, compact, sturdy.
A heavy, geometric sans with broad proportions and compact internal counters. Strokes are uniform and straight-sided where possible, with generously rounded curves that keep shapes smooth and consistent. Terminals are clean and mostly flat, giving letters a solid, blocklike presence; bowls and rounds stay close to circular, while diagonals are sturdy and wide-set. The lowercase is built on simple, sturdy forms with a single-story “a” and “g”, short ascenders/descenders, and open apertures that help maintain legibility at larger sizes. Numerals are similarly robust and simplified, with clear silhouettes and minimal detailing.
This font is well-suited to headlines, branding, and poster typography where strong impact and simple, readable shapes are needed. It can also work for signage and packaging, particularly when set with ample spacing or at medium-to-large sizes to keep counters and joins clear.
The overall tone is bold and approachable—confident and contemporary without feeling sharp or aggressive. Its rounded geometry and even rhythm make it feel friendly and straightforward, while the weight and breadth project a strong, attention-grabbing voice.
The design appears intended to deliver maximum visual presence with a clean geometric voice—favoring simple construction, even stroke texture, and rounded forms that remain legible while feeling friendly and contemporary.
Spacing appears comfortably generous for a display-oriented weight, helping the dense strokes avoid clogging. The shapes prioritize clear, iconic silhouettes over fine differentiation, which supports quick recognition in short headlines and labels.