Serif Normal Ludir 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Fulmar' by CAST (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, formal, authoritative, classic, dramatic, impact, authority, readability, tradition, editorial tone, bracketed, beaked, sculpted, crisp, robust.
A robust serif with pronounced stroke contrast and sharply defined, bracketed serifs. The letterforms show broad proportions and confident vertical stress, with crisp joins and wedge-like terminals that give edges a carved, slightly beaked feel. Counters are open and generously sized, while curves (C, G, O, Q) maintain a steady rhythm and a sturdy baseline presence. Numerals are weighty and clear, matching the cap height and overall mass for strong display coherence.
Best suited to headlines, deck copy, and editorial typography where a strong, traditional serif presence is desired. It should perform well in book covers, posters, and brand marks that benefit from a confident, classic voice, especially at medium to large sizes where its contrast and detailing stay crisp.
The overall tone is classic and editorial, projecting authority and tradition with a slightly dramatic, headline-ready punch. It reads as confident and established rather than casual, evoking bookish seriousness and institutional polish.
The design appears intended to deliver a conventional, literature-forward serif voice with extra impact—balancing familiar old-style cues with a heavier, more assertive build for contemporary editorial and display use.
In text settings the strong contrast and substantial serifs create a dark, even color and pronounced word shapes. The spacing appears comfortable for larger sizes, and the combination of wide capitals and firm serifs lends particular impact to short phrases and titles.