Sans Normal Lanub 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical', 'Aligne', and 'Expline' by Formatype Foundry; 'Galano Grotesque' by René Bieder; and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, bold, energetic, modern, friendly, impact, motion, branding, attention, rounded, oblique, compact counters, soft terminals, sturdy.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are consistently thick with minimal modulation, producing dense interior counters and a strong, blocky silhouette. Curves (C, O, S, 8) are built from clean circular/elliptical forms, while diagonals (A, K, V, W, X) keep a crisp, forward-leaning rhythm. Terminals are generally soft and blunt rather than sharply cut, helping the face stay cohesive and readable at display sizes.
Best suited to headlines and short blocks of copy where strong presence is needed—posters, sports and lifestyle branding, promotional graphics, packaging callouts, and punchy UI/marketing moments. The dense weight and compact counters favor larger sizes and high-contrast layouts over long-form reading.
The overall tone is assertive and high-impact, with a forward slant that suggests motion and urgency. Its rounded construction keeps the voice approachable, making it feel contemporary and sporty rather than severe or technical.
Likely designed to deliver maximum impact with a fast, dynamic stance while preserving a friendly, rounded sans structure. The emphasis appears to be on bold branding and attention-grabbing display typography with consistent, sturdy shapes.
Figures are thick and highly legible, with the “1” showing a prominent angled head and the “2/3/5” using broad, curved forms that match the letterforms’ roundness. The lowercase maintains the same robust color as the uppercase, and the oblique angle is steady across the set, giving lines of text a continuous, accelerated flow.