Sans Normal Lagav 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, bold, modern, friendly, impact, momentum, modernity, approachability, attention, slanted, rounded, compact counters, soft corners, punchy.
A heavy, right-slanted sans with rounded, geometric construction and substantial stroke mass. Curves are smooth and full, with compact internal counters in letters like a, e, and g, giving the face a dense, high-impact texture. Terminals are clean and largely uniform, and the overall rhythm reads steady and muscular, with wide proportions in many capitals and a consistent forward lean across the set. Numerals match the letterforms in weight and curvature, producing a cohesive, poster-ready color.
Best suited for headlines, short statements, and display settings where a confident, forward-moving presence is desired. It works well for sports and lifestyle branding, packaging, event graphics, and promotional materials, and can also serve as a strong accent typeface in UI or editorial layouts when used sparingly.
The strong slant and thick forms convey speed and assertiveness while the rounded geometry keeps it approachable. It feels contemporary and action-oriented, balancing a sporty tone with friendly softness rather than sharp aggression.
The design appears intended to deliver maximum visual punch with a dynamic, italicized stance, combining geometric roundness with a bold, contemporary sans structure. Its consistent weight and compact counters suggest a focus on strong silhouette recognition and energetic voice in display typography.
Uppercase forms appear broad and stable, while the lowercase maintains legibility through clear silhouettes and a moderate x-height. The bold weight compresses counters at smaller sizes, suggesting the design is optimized for impact over delicacy in dense text.