Sans Superellipse Gumem 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF DIN', 'FF DIN Arabic', and 'FF DIN Paneuropean' by FontFont; 'DIN Next', 'DIN Next Arabic', 'DIN Next Cyrillic', and 'DIN Next Devanagari' by Monotype; 'Hurley 1967' by Tyfomono; and 'Pulse JP' and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: headlines, branding, user interfaces, signage, posters, modern, friendly, confident, clean, techy, clarity, modernization, approachability, utility, rounded, geometric, soft corners, compact, high clarity.
A heavy geometric sans with superelliptical rounds and softly squared curves that give counters and bowls a rounded-rectangle feel. Strokes are consistently thick with minimal contrast, and terminals are clean and largely straight, producing crisp edges despite the overall softness. Proportions read slightly compact in the lowercase with sturdy verticals and generous counters; forms like o, e, and c stay wide and stable, while diagonals in v/w/x/y are sharp and decisive. Numerals are robust and clear, with simplified construction and strong, even rhythm across the set.
Well suited to headlines and branding that need a contemporary, solid voice with approachable geometry. Its sturdy letterforms and open counters also make it a strong candidate for UI labels, navigation, and signage where clarity at a glance matters. In longer text it remains readable, but its weight and compact rhythm will be most effective in short-to-medium blocks and display sizes.
The overall tone is modern and approachable, combining a friendly softness with a confident, utilitarian presence. It feels contemporary and practical rather than expressive, with a subtle tech and wayfinding character that stays neutral in longer settings.
Likely designed to deliver a modern geometric sans with softened, superelliptical shaping—balancing strict construction with a friendlier silhouette. The emphasis appears to be on clarity, consistency, and a distinctive rounded-square personality that works across display and interface contexts.
The design’s rounded-square geometry creates a distinctive texture in paragraphs, especially where repeated curves appear in sequences of o/e/c. Uppercase shapes are straightforward and assertive, pairing well with the compact, highly legible lowercase for mixed-case UI and headline use.