Sans Normal Lulur 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 and 'Neue Galano' by René Bieder (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, promotional ads, sporty, assertive, upbeat, dynamic, modern, impact, speed, brand punch, display clarity, slanted, blocky, compact apertures, rounded corners, ink-trap-like notches.
A heavy, forward-slanted sans with broad proportions and tightly enclosed counters. Strokes are largely uniform and geometrically driven, combining round bowls with squared-off terminals for a sturdy, blocky silhouette. The curves are smooth and full, while joins and inner corners show small, carved-looking notches that sharpen the rhythm and help keep counters open at display sizes. Overall spacing feels compact and energetic, with a consistent right-leaning stance across letters and numerals.
Best suited to short, prominent text where mass and slant can do the work—headlines, event posters, sports and fitness branding, packaging callouts, and bold promotional graphics. It can also function for large UI or signage-style labels where a compact, forceful voice is desired.
The tone is punchy and high-impact, projecting speed and confidence. Its slanted, muscular shapes read as sporty and promotional, with a contemporary, no-nonsense attitude that favors bold statements over subtlety.
The design appears intended to deliver maximum impact with a sense of motion: a bold italic stance, broad shapes, and dense counters that create a strong, cohesive block of text. The subtle notching at joins suggests an effort to preserve clarity and add a distinctive, engineered texture without departing from a clean sans foundation.
Round letters like O/Q show thick rings and relatively small inner spaces, while forms such as a/e/s keep apertures narrow for a dense, emphatic texture. Numerals are similarly robust and slightly angular in their curves, reinforcing a strong, graphic presence in headlines.