Sans Normal Lulub 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'AG Book W1G' by Berthold, 'Gunterz' by Locomotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, punchy, impact, momentum, display clarity, modern branding, oblique, heavyweight, geometric, rounded, compact joins.
A heavyweight oblique sans with broad, rounded forms and a consistent, low-contrast stroke. The construction leans geometric, with near-circular bowls (notably in O/0/8) and smooth, continuous curves that keep counters open despite the mass. Terminals are clean and blunt, giving the letterforms a solid, blocky presence; diagonals and joins are tightly drawn, reinforcing a compact, muscular rhythm. Numerals mirror the letters’ sturdy shapes, with clear differentiation between rounded figures and angled forms like 1 and 7.
This font performs best in short, high-impact settings such as headlines, posters, and bold branding systems where strong presence and momentum are desirable. It also suits sports and fitness identities, apparel graphics, and packaging that benefits from dense, confident typography.
The overall tone is assertive and energetic, projecting speed and impact through its forward slant and dense color on the page. It feels contemporary and performance-oriented, with a confident, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual punch with a streamlined, modern sans structure and a strong oblique stance. Its rounded geometry and heavy weight suggest a focus on legibility at larger sizes while maintaining a fast, dynamic feel in words and numbers.
The oblique angle is prominent and consistent across caps, lowercase, and figures, creating strong directional flow in text. Round counters and thick strokes produce a high-ink, headline-friendly texture, while the large x-height supports quick recognition at display-to-medium sizes.