Sans Normal Agmos 23 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, signage, presentations, branding, modern, neutral, friendly, clean, pragmatic, versatility, readability, neutral tone, approachability, rounded, open, plainspoken, even, unfussy.
This sans serif shows open, rounded construction with smooth curves and largely uniform stroke thickness. Proportions are balanced and straightforward, with generous counters in letters like O, e, and a, and a clear, simple two-storey-style rhythm in the text setting. Terminals are clean and mostly horizontal/vertical, creating a tidy texture with consistent spacing and a stable baseline. Numerals are uncomplicated and readable, matching the letterforms’ overall geometric-to-humanist balance.
It suits interface copy and product text where clarity and neutrality are important, as well as editorial layouts that need a clean, contemporary sans. The sturdy, open shapes also make it a good option for signage and presentation typography, and for brand systems seeking an approachable modern voice.
The overall tone is modern and matter-of-fact, with a friendly clarity that stays out of the way. Its rounded forms soften the voice slightly, making it feel approachable rather than technical or severe.
The design appears intended as a versatile, general-purpose sans that prioritizes readability and consistent texture across letters and numbers. Its rounded, open forms suggest an emphasis on friendliness and clarity for everyday communication.
In the sample text, the face maintains a calm, even color at larger sizes, with punctuation and dots reading crisply. Letter shapes stay legible in dense lines, suggesting a design aimed at dependable everyday typography rather than stylized display effects.