Sans Contrasted Leduh 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, modern, friendly, clean, refined, airy, versatility, readability, approachability, contemporary tone, rounded, humanist, open apertures, soft terminals, crisp joins.
A clean sans with gently rounded forms and subtle modulation in stroke thickness. Curves are smooth and slightly elliptical, paired with crisp, straight segments and neatly handled joins. Terminals tend to feel softened rather than sharply cut, giving letters like C, S, and G a friendly finish, while the overall rhythm stays even and uncluttered. Proportions lean open and readable, with generous counters and clear differentiation between similar shapes (notably O/0 and I/l). Numerals are simple and contemporary, with a slightly stylized 2 and 3 and an 8 that keeps its bowls well balanced.
This font works well for interface typography, dashboards, and product copy where a neutral, contemporary voice is needed. Its open shapes and restrained detailing also suit editorial layouts, captions, and marketing materials, and it can hold up in signage or wayfinding when set with adequate size and spacing.
The tone is modern and approachable, balancing a geometric cleanliness with a mild human warmth. It feels calm and professional rather than attention-seeking, making it suitable for polished everyday typography where clarity and friendliness are both desired.
The design appears intended as a versatile, general-purpose sans that feels current and readable, with just enough stroke modulation and rounding to avoid a sterile, purely geometric impression. It aims to bridge functional text use and light brand expression without relying on overt quirks.
The design shows an emphasis on open apertures and steady spacing, helping longer text stay legible. Round glyphs (O, Q, o, e) carry much of the personality, while diagonals (V, W, X, y) remain crisp and consistent without becoming sharp or aggressive.