Sans Normal Tihi 5 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, fashion, elegant, dramatic, modernist, luxury display, editorial impact, brand voice, headline focus, high-contrast, hairline, crisp, polished, stylized.
A crisp, high-contrast design with long horizontal reach and generous sidebearings, giving words a sweeping, spacious silhouette. Strokes alternate between razor-thin hairlines and solid, weighty verticals, producing a sharp black-and-white rhythm across lines. Curves are smooth and controlled, with round counters and clean joins; terminals often resolve into fine points or tapered edges rather than blunt cuts. The overall texture is airy and refined, with a conspicuous emphasis on horizontals and delicate connecting strokes in letters like E, F, T, and the diagonals of V/W/X.
Best suited to display settings such as magazine headlines, fashion and beauty layouts, brand marks, and large-format posters where the hairline details can be maintained. It can also work for pull quotes or section openers when set with ample tracking and careful reproduction to avoid losing fine strokes.
The tone reads luxurious and editorial, with a poised, runway-ready glamour driven by extreme contrast and elegant hairlines. It feels assertive and dramatic in headlines, yet still controlled and contemporary rather than ornate. The wide stance and crisp detailing add a premium, display-forward character.
The design appears intended to deliver a premium, high-fashion display voice: expansive proportions, dramatic stroke contrast, and carefully refined curves that create a striking, modern editorial signature.
In continuous text the thin strokes can visually recede, so the font’s personality is most pronounced when size and contrast are sufficient to preserve the hairlines. Uppercase forms appear especially architectural and logo-like, while the lowercase introduces more calligraphic curvature and flowing bowls that keep the texture lively.